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Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

We then compared these results against the four other leading sports brands in the US to assess the greater sports apparel market. If Nike had access to this data they might increase their digital marketing budgets, especially for PLAs which is the brand’s most effective advertising model for third party sales, yielding a 25 percent lift.

Apparel 74
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15 Best Practices for Boosting Product Page Conversions

SellBrite

These visits only happen because of a lot of work — engaging marketing campaigns, strategic pricing, and captivating, high-quality product photos. Businesses spend large chunks of their marketing budget for promotions on Google and Facebook to encourage sales. They indicate that someone is well on the way to becoming a customer.

eCommerce 125
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72% of Sites Fail Ecommerce Site Search Expectations: 3 Steps + a Checklist to Ensure Yours Isn’t One of Them

BigCommerce

It’s official: mobile ecommerce on-site search experiences are abysmal. We’ve all been there, after all – typing on a mobile screen into a tiny box that serves us little to no accurate results. Google has cornered nearly 80% of the web search market. You probably didn’t need a study to prove that out.

eCommerce 378
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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

The mobile revolution continues to fuel ecommerce growth. Users feel increasingly comfortable purchasing through efficiently designed mobile ecommerce experiences. Desktop’s share of overall clicks has only been falling when viewed in relation to the mighty rise of mobile. Visit our website to check it out!

PPC 60
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Keep coming back to this post as new trends, stats, news, and updates on coronavirus and ecommerce continuously roll in. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In fact, ecommerce grew 18% while brick-and-mortar declined 14%. million from 72.8

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Keep coming back to this post as new trends, stats, news, and updates on coronavirus and ecommerce continuously roll in. Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. billion in 2020.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

Keep coming back to this post as new trends, stats, news, and updates on coronavirus and ecommerce continuously roll in. As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Marketing to consumers in a post-pandemic world. May 20 update. May 14 update.

eCommerce 158