Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns
Inflow Insights
MAY 3, 2019
Google Shopping consists of two platforms—Google Ads (formerly Google AdWords) and Google Merchant Center. Google Merchant Center is where your product data feed lives and Google Ads is where you can build and optimize your campaigns, set your budget and adjust your bid strategy. In fact, Google Shopping campaigns drive 76.4%
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