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The Power of PPC + SEO

ROI Revolution

In this blog post, we’ll talk about how marrying your paid and organic strategies allows you to create a seamless, holistic customer experience while aggressively reaching your target audience. PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term.

PPC 88
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. However, Google is one of the harder customer acquisition channels to budge.

Channel 113
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. Underutilized new ad formats to enhance your audience targeting and customer acquisition.

eCommerce 173
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Because of the pandemic, Amazon allocated $4 billion in additional spend to keep customers and employees safe and increase deliveries after prioritizing only essential items. Underutilized new ad formats to enhance your audience targeting and customer acquisition. Customer Acquisition to Retention: Now available on demand.

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2020]

ROI Revolution

Because of the pandemic, Amazon allocated $4 billion in additional spend to keep customers and employees safe and increase deliveries after prioritizing only essential items. Underutilized new ad formats to enhance your audience targeting and customer acquisition. Customer Acquisition to Retention: Now available on demand.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. Executives also increasingly expect customer demand for their brand’s products to grow, with 53% expecting an increase compared to 42% in June. November 13 update. COVID-19’s impact on holiday shopping.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [September 2020]

ROI Revolution

Because of the pandemic, Amazon allocated $4 billion in additional spend to keep customers and employees safe and increase deliveries after prioritizing only essential items. Underutilized new ad formats to enhance your audience targeting and customer acquisition. Customer Acquisition to Retention: Now available on demand.

eCommerce 147