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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. However, Google is one of the harder customer acquisition channels to budge.

Channel 113
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The 5 Worst eCommerce A/B Testing Mistakes to Watch out for 

Inflow Insights

These are the 5 eCommerce A/B testing mistakes to avoid (beyond just setting up your analytics goals) that we commonly see while helping our clients with their conversion optimization. #1. Custom Code vs. Test Design Editors. Custom code is required to have it work well and consistently across browser types and versions.

eCommerce 123
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The Power of PPC + SEO

ROI Revolution

These techniques can be used in tandem to increase your brand’s reach and conversions. In this blog post, we’ll talk about how marrying your paid and organic strategies allows you to create a seamless, holistic customer experience while aggressively reaching your target audience. Conversion Optimization During COVID-19.

PPC 88
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. Executives also increasingly expect customer demand for their brand’s products to grow, with 53% expecting an increase compared to 42% in June. November 13 update. COVID-19’s impact on holiday shopping.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Because of the pandemic, Amazon allocated $4 billion in additional spend to keep customers and employees safe and increase deliveries after prioritizing only essential items. Underutilized new ad formats to enhance your audience targeting and customer acquisition. Customer Acquisition to Retention: Now available on demand.

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Prime members can already shop with special discounts in categories like electronics, toys, home, and more. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. 65% express the need for more frequent communication with customers.

eCommerce 197
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

Underutilized new ad formats to enhance your audience targeting and customer acquisition. In response to COVID-19, Walmart has already integrated a touch-free payment system where customers can add money to their Walmart shopping app and use their phone to pay. Customer Acquisition to Retention: Now available on demand.

eCommerce 173