Remove Conversion Optimization Remove eCommerce Marketing Remove Multi-channel Remove PPC
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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Everything still needs to be customized and created through a multi-step process.

eCommerce 296
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Search Engine Optimization (SEO). Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. So, how do we frame thinking around PPC?

PPC 162
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Digital emerged more than ever as a channel for consumers looking for home products. Additionally, pre-pandemic, furniture and home furnishing ecommerce was projected to reach $76.80 Globally, consumer electronics ecommerce is expected to grow to $343.34 billion in 2020. of all digital ad spending this year. billion last year.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2021]

ROI Revolution

Digital emerged more than ever as a channel for consumers looking for home products. Additionally, pre-pandemic, furniture and home furnishing ecommerce was projected to reach $76.80 Globally, consumer electronics ecommerce is expected to grow to $343.34 billion in 2020. of all digital ad spending this year. billion last year.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

Digital emerged more than ever as a channel for consumers looking for home products. Additionally, pre-pandemic, furniture and home furnishing ecommerce was projected to reach $76.80 Globally, consumer electronics ecommerce is expected to grow to $343.34 billion in 2020. of all digital ad spending this year. billion last year.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2021]

ROI Revolution

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. Facebook and Google channels drove growth several times that of online stores. Digital ad spend in the electronics category will account for 9.2%