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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Everything still needs to be customized and created through a multi-step process.

eCommerce 268
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Best ecommerce apps for your online store

Omnisend

Omnisend Image via Omnisend Omnisend is a powerful ecommerce email and SMS marketing platform. You can create personalized and automated campaigns across multiple channels. Omnisend integrates with popular ecommerce platforms, including Shopify, WooCommerce, BigCommerce, Wix, and Magento.

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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Do further conversion optimization work to cater to that group of people. Note: The advertising channel you place a top of funnel campaign on affects the metrics you look at. Impression Share.

PPC 162
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018. Mobile Optimization. Influencer Marketing.

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6 Tips For A Facebook Dynamic Ad Strategy That Supercharges Your Shopify Sales

eCommerce CEO

As a Shopify store owner, you probably spend a great deal of your marketing budget and energy on search engine optimization , search engine marketing, and email marketing. Perhaps you use AdWords or another pay per click channel; and do you plow time and effort into Instagram? Tip 5: Optimize your ads for success.

Shopify 62
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Digital emerged more than ever as a channel for consumers looking for home products. Additionally, pre-pandemic, furniture and home furnishing ecommerce was projected to reach $76.80 Globally, consumer electronics ecommerce is expected to grow to $343.34 billion in 2020. of all digital ad spending this year. billion last year.

eCommerce 148