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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Everything still needs to be customized and created through a multi-step process.

eCommerce 284
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The 8 Best CRO Companies of 2020

Kissmetrics

That’s all because of our ability to constantly optimize and improve our methods according to the current trends in the marketplace. Plus the proven conversion optimization strategies that are going to convert your traffic into actual customers…. 2 Trinity — Best For E-commerce Conversions.

eCommerce 316
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. eCommerce PPC Metrics.

PPC 162
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. For most, the holiday season is the time to unwind and celebrate. And that’s just the tip of the iceberg.

eCommerce 109
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Unbounce Review: Everything You Need to Know

Ecommerce Platforms

Mobile responsive design: All of your pages will be naturally optimized with no additional technical know-how or work required. Multi device page preview: if you need to see how your visitors are going to view your page, the Multi-device page preview can help with this. Go to the top. Unbounce Review: Integrations.

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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Cost Per Click Quality Score Click-Through Rate Cost Per Conversion. Goals Conversions Revenue Traffic Sources. Conversion Rate Metrics.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year.

eCommerce 197