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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. This update is particularly helpful for ecommerce brands, which often want to observe how users interact with their website(s) during different seasons and special events.

eCommerce 254
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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Cost Per Click Quality Score Click-Through Rate Cost Per Conversion. Goals Conversions Revenue Traffic Sources. Conversion Rate Metrics.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% The annual sales event took place on October 13 and October 14 this year across the U.S. billion over the two-day sales event, according to a press release from Amazon. March 2 update. to reach $9.92

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. billion over last year’s two-day sales event. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. million from 72.8 million last year.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It quickly grew from a $415M event to more than $7B in 2019. 6/25 update.

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Consumers spent nearly $2 billion more on Cyber Monday compared to Black Friday, bringing the online-centric shopping event to a total of $10.7 Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. billion in revenue.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2020]

ROI Revolution

The annual sales event took place on October 13 and October 14 this year across the U.S. billion over the two-day sales event, according to a press release from Amazon. It quickly grew from a $415M event to more than $7B in 2019. Wholesale and retail channels in general are underperforming during this time in any industry.

eCommerce 158