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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. To avoid this error you need to measure conversion rate by channel, seasonality, device, and more. . Case Study 1: Site Updates That Appear to Have Lowered Conversion. Seasonality.

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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. Seasonality should be the first factor evaluated in your conversion rate data.

Channel 113
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

The DeepMind team’s findings could provide valuable insights for future pandemics or introduce possible benefits for the COVID-19 pandemic like different treatment options, better molecular understanding of how the disease operates and spreads, etc. Toys & games. Toys & games. Business & industrial. Office supplies.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Toys & games. Toys & games. 52% are cutting operational costs, with 54% freezing hiring. This includes office supplies, fitness equipment, cosmetics, housewares, home improvement, toys, and hobby-related products. Both fitness equipment and toys/hobbies account for 29% of the new essentials spending.

eCommerce 193
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

Toys & games. Toys & games. 52% are cutting operational costs, with 54% freezing hiring. This includes office supplies, fitness equipment, cosmetics, housewares, home improvement, toys, and hobby-related products. Both fitness equipment and toys/hobbies account for 29% of the new essentials spending.

eCommerce 173
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2020]

ROI Revolution

Toys & games. Toys & games. 52% are cutting operational costs, with 54% freezing hiring. This includes office supplies, fitness equipment, cosmetics, housewares, home improvement, toys, and hobby-related products. Both fitness equipment and toys/hobbies account for 29% of the new essentials spending.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2020]

ROI Revolution

Toys & games. Toys & games. 52% are cutting operational costs, with 54% freezing hiring. This includes office supplies, fitness equipment, cosmetics, housewares, home improvement, toys, and hobby-related products. Both fitness equipment and toys/hobbies account for 29% of the new essentials spending.

eCommerce 158