Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes
Inflow Insights
SEPTEMBER 19, 2019
The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. To avoid this error you need to measure conversion rate by channel, seasonality, device, and more. . Case Study 1: Site Updates That Appear to Have Lowered Conversion.
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