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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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The 19 Most Innovative Ecommerce Brands of 2017

BigCommerce

In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. Customer Loyalty. Customer Lifetime Value. Bob Johnson’s Computer Stuff won the Innovation Award for Customer Experience. Silver Jewelry Club has you beat.

eCommerce 411
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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

They invented the napkin-ring-shaped golf ball, that only flies 40 yards with a full swing, as a solution to the overly expensive golf course real estate. We specialize in fun, off-course golf products, and are extremely proud of the space we have filled in the golfing world. – Edie Ramstad, Owner, Weave Got Maille.