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How to Use Blockchain in Marketing Data Security

Kissmetrics

Here’s what you need to know about its effect on the digital marketing industry. The “blocks” are pieces of digital information or records, and the “chains” are public databases housing the information. Why Should You Use Blockchain in Marketing Data Security? What Is Blockchain Technology?

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Why DTC Brands Are Joining The OTT Movement

RTP blog

Most DTC brands are digitally native and social media allowed them to effectively target customers most likely to be interested in their products, while simultaneously developing a following and driving fast growth.

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How Customer Data Can Take Your Retail Business To The Next Level

RetailMinded

This data can include customer contact information, purchase history, and demographic information. Furthermore, understanding your customer base can help you make better marketing and advertising decisions and analyze security trends in cryptography. First, it allows businesses to understand their target market better.