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How an HVACR supplier increased their speed to market and online sales with a modern ecommerce platform

GetElastic

Along with its broad product inventory, the company offers superior customer service, technical advice, and training seminars to contractors around the nation. Full-stack commerce solutions force brands to adopt a technology provider’s capabilities across the board and thus require the business to conform to the solution.

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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

Defining and delivering unique experiences to those groups, from both a strategic and technological perspective, is difficult but getting easier. Lastly, make sure that your personas are inspired by data. This isn’t a fiction-writing seminar. If you can’t reduce it down, ease up on specificity.

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