Beacon Technology: Shining A Light On Customer Experience

Retail TouchPoints

By Miguel Ramos, Confirmit Retailers are facing increasing pressure to create a compelling and interactive shopping experience. We’ve all had those shopping experiences where you’re “just browsing,” and suddenly you’re leaving the store with two bags in hand.

Align Martech Investments With Your Digital Transformation Strategy

Forrester eCommerce

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.

Better customer experience means targeting people, not buyers

GetElastic

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product.

Amidst Customer Experience Obsession, Don’t Overlook Importance Of Analytics

Retail TouchPoints

By Paul Millette, Carousel Industries For arguably anyone in retail, the conversation of “delivering the ultimate customer experience” is as prolific as discussions about inventory management, supply chain operations and P&L statements.

Retailers That Are Shy About At Collecting Customer Data Won’t Succeed

Retail TouchPoints

By Chirag Shivalker, Hi-Tech BPO We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences. Why Should Retailers Collect Customer Data?

Intelligent Retail Technology Investment.It’s All About People

Retail TouchPoints

By Garry Church, Inmar Retailer buying decisions on technology are all too often influenced by the latest trends and reflect the “flavor of the month.” The customers who spend their hard-earned income with them should be a retailer’s North Star when assessing retail technology options.

Better customer experience means targeting people, not buyers

GetElastic

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. Interact with customers on their terms.

Decoding Patterns In Consumer Behavior Empowers Leaders

Forrester eCommerce

age of the customer chief marketing officer (CMO) customer data customer emotion customer experience customer insights customer intelligence marketing & strategy marketing executive leadership technology

Introducing Forrester’s Consumer Energy Index: A Formula For Consumer Innovation Readiness

Forrester eCommerce

CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market.

Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

A bad checkout experience can lead to an abandoned cart and a tarnished brand image. Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ).

Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

A bad checkout experience can lead to an abandoned cart and a tarnished brand image. Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). It’s not just a POS technology.

The Technology Driving The Growth Of IoT Retail Applications

Retail TouchPoints

The study also finds downtime severely impacts customer loyalty, employee productivity and overall business operations. Key to the technology backbone and backend ecosystem are routers and other networking equipment, not the most glamorous part of retail but indispensable nonetheless.

Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

More and more retailers are creating new kinds of shopping experiences — mostly by converging the physical space with digital tools and technologies — to win over customers. These experiences are happening in smaller showrooms, too, enabling retailers to save on overhead costs, such as inventory and cost per square foot, while still making it possible for their customers to touch, feel, try on and familiarize themselves with the brand and its products.

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Zaius

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Your data is likely fragmented across multiple systems, including your ecommerce platform, point-of-sales system, email marketing software, and paid ad platforms.

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Making The Retail Moments That Matter Most Positively Contagious

Retail TouchPoints

It is no surprise that shoppers are in search of effortless experiences that provide much-needed transparency and can save them time. And we all know that when experiences cut the friction out of the shopping equation, customers are more likely to come back for more.

Here’s What Your Customers Really Want For The Holidays: Better CX For X-Mas

Retail TouchPoints

You step into any store, and you’ll see customers busy browsing and buying — and it’s the same story online. When it comes to holiday shopping, you can’t take customers for granted. Yes, holiday sales are still important (and customers still expect them), but they aren’t everything.

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

In addition to the general trend toward digital commerce in customer behavior, the cIoT will redefine the future of commerce. New technologies are changing the way customers are buying, as well as what they’re expecting from brands.

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

In addition to the general trend toward digital commerce in customer behavior, the cIoT will redefine the future of commerce. New technologies are changing the way customers are buying, as well as what they’re expecting from brands.

24 Questions Every Retailer Should Be Able to Answer

Dynamic Action

To succeed in 2018, every retailer should be asking these questions around inventory, returns, marketing , warehousing, pricing and customers. With DynamicAction retail analytics , your team will be able to answer questions like these, as well as understand the interconnection of each data point and decision. On the web, we have the luxury of measuring what customers view and what customers abandon (put back on the shelf). Customers.

Is Foot Traffic Still Important to Omnichannel Retail?

OrderDynamics

With a variety of technology applications to uncover these routes, there is an opportunity to customize every journey to your every need. Or do you want a scenic route promising an enriching travel experience? Will the customer shop purely online?

Customer-Centricity is Here to Stay

Zaius

eCommerce Brands are in a Battle for the Customer Profile. Centralizing your entire organization (in-store, marketing, service, & merchandising) around a single customer profile opens up a world of possibilities for delivering a beautiful and relevant experience.

The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. Get more flexibility and customization from your ecommerce platform.

A Business Intelligence Approach to AI Implementation in Ecommerce

BigCommerce

Whether it’s their usability, recommendations, or membership perks, Amazon wins because they do customer service right – and at scale. What many businesses don’t know, though, is that the secret to Amazon customer service success doesn’t have to mean an Amazon business size. Bad data.

Integrated eCommerce Systems: The 5 Technical Barriers You Need to Know About

Demac Media

Not every backend system is compatible with every core platform, and of course the integrations you need largely depends your size and business needs ( do you have a technology roadmap? ). You need a platform in place that can pull data in the way you want it. Is your data ready?

Experience-driven commerce and its impact on B2B

GetElastic

In today’s digital commerce world, customer experience is the key differentiator and competitive basis between brands. The process of research opens a team to review existing first party research and data to create personalization use cases.

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Zaius Begins Era of Service-Led Retail

Zaius

CHICAGO, July 18, 2019 — At the Zendesk Showcase today Zaius introduced Zaius for Service , a new product tailored for online retail service teams to gain full visibility of a customer’s information, behaviors, and needs.

THE MAGIC BEHIND CLICK AND EXPECT

PFS

Two key ingredients: Technology and data. The problem is that many retailers are saddled with highly fragmented, antiquated technology that is more Frankenstein than Harry Potter. And, the data – oh, the data. Data is collected on 17,000+ products. Immediacy.

Integrated eCommerce Systems: The 6 Technical Barriers You Need to Know About

Demac Media

Not every backend system is compatible with every core platform, and of course the integrations you need largely depends your size and business needs ( do you have a technology roadmap? ). How will you send your data? Has your data been sanitized/cleaned? Is your data ready? You need a platform in place that can pull data in the way you want it. It supports multiple data types (including the XML that SOAP uses). Data Sanitization.

IRCE 2019 Day 2 Recap

ROI Revolution

IRCE 2019 Day 2 had a lot of great content on AI, personalization, and improving customer experiences. As the CEO & Founder of Framebridge, Susan Tynan has learned tons of lessons on how to deliver great, focused customer experiences. Identify data triggers.

The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Zaius

With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. Now, marketers have to own the entire customer experience, from the first interaction to true customer loyalty across platforms and devices. Data Scientist. As more advanced technology emerges, it’s become a larger part of the role to evaluate and choose the best possible marketing technology for your brand.

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DISRUPTION IN THE AGE OF AMAZON: 5 STEPS TO TAKE

PFS

Retailers and consumer brands can expect the pace of change to accelerate, driven by emerging technologies, evolving customer expectations, and the proliferation of data. Is there a more personalized service you can provide or a uniquely branded experience you can deliver?

What Do Your Buyers Love? Ask Them in a Customer Survey

Zaius

Do you know exactly what your customers like and don’t like? Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. This is exactly why you should survey your customers directly.

How Frictionless Shopping Is Transforming Retail

Retail TouchPoints

By Ally Azzarelli, GSP Retail As the retail landscape continues to evolve, finding innovative ways to enhance the customer experience is key. Frictionless or cashierless shopping helps customers save time while allowing retailers to gather detailed customer data and boost revenue.

Top Marketing Pet-Peeves To Avoid This Holiday Season

Retail TouchPoints

To ensure that they are embarking on a successful season, it is important to understand how an irrelevant or mistimed message can impact and even jeopardize a customer’s loyalty. Targeted messages to customers can be a make-or-break deal.

B2B ecommerce: four challenges to overcome

GetElastic

Having built customer relationships in-person or over the phone – all human interactions. Therefore, what B2B buyers have come to expect from sellers aren’t always a part of the buying experience when moving to digital.

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Why Retailers Are Missing The Mark With Shopper Experience (And How To Get It Right!)

Retail TouchPoints

By Rob Maille, CommerceCX As retailers look to improve the shopping experience for customers, a top priority is removing friction while delivering on quality. In the past, many brands thought this meant going mobile, but mobile doesn’t always level up the shopping experience.

How an HVACR supplier increased their speed to market and online sales with a modern ecommerce platform

GetElastic

Along with its broad product inventory, the company offers superior customer service, technical advice, and training seminars to contractors around the nation. Improved online customer experience through enhanced information across channels.

The ABC’s of eTail East 2019 Takeaways: AI, Bankruptcy, Channels, and Data

Zaius

The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . But Fleet Feet VP of Digital and Franchise Operations Jason Jabaut keeps it pretty straightforward when it comes to futuristic technology. .

Ecommerce & the subscription economy

GetElastic

High customer churn. Customers don’t mind trying a subscription that’s “unique” or recommended by a friend, but they’re also quick to cancel if the experience falls short of expectations. Savvy subscription providers are heading off the downturn by creating multiple revenue streams (Birchbox recently opened a brick-and-mortar store), but ultimately it will boil down to delivering an exceptional value proposition and customer experience.

The Top 10 Sessions to See at IRCE 2018

Zaius

But, with more than 130 sessions and more than 600 technology vendors, it can be difficult to pick out what you should see, what topics and trends will be most valuable to your ecommerce brand, and where you should focus. In this session, you can learn about the latest developments in social commerce, the technologies that underpin these advancements, and how you best take advantage of this to help improve your customer retention strategies, and expand your business.