Beacon Technology: Shining A Light On Customer Experience

Retail TouchPoints

By Miguel Ramos, Confirmit Retailers are facing increasing pressure to create a compelling and interactive shopping experience. We’ve all had those shopping experiences where you’re “just browsing,” and suddenly you’re leaving the store with two bags in hand.

Retailers That Are Shy About At Collecting Customer Data Won’t Succeed

Retail TouchPoints

By Chirag Shivalker, Hi-Tech BPO We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences. Why Should Retailers Collect Customer Data?

Amidst Customer Experience Obsession, Don’t Overlook Importance Of Analytics

Retail TouchPoints

By Paul Millette, Carousel Industries For arguably anyone in retail, the conversation of “delivering the ultimate customer experience” is as prolific as discussions about inventory management, supply chain operations and P&L statements.

Better customer experience means targeting people, not buyers

GetElastic

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product.

Align Martech Investments With Your Digital Transformation Strategy

Forrester eCommerce

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.

The Data Digest: Understand Emotion To Drive Technology Engagement

Forrester eCommerce

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives.

Decoding Patterns In Consumer Behavior Empowers Leaders

Forrester eCommerce

age of the customer chief marketing officer (CMO) customer data customer emotion customer experience customer insights customer intelligence marketing & strategy marketing executive leadership technology

Introducing Forrester’s Consumer Energy Index: A Formula For Consumer Innovation Readiness

Forrester eCommerce

CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market.

Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

A bad checkout experience can lead to an abandoned cart and a tarnished brand image. Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ).

Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

A bad checkout experience can lead to an abandoned cart and a tarnished brand image. Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). It’s not just a POS technology.

The Technology Driving The Growth Of IoT Retail Applications

Retail TouchPoints

The study also finds downtime severely impacts customer loyalty, employee productivity and overall business operations. Key to the technology backbone and backend ecosystem are routers and other networking equipment, not the most glamorous part of retail but indispensable nonetheless.

Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

More and more retailers are creating new kinds of shopping experiences — mostly by converging the physical space with digital tools and technologies — to win over customers. These experiences are happening in smaller showrooms, too, enabling retailers to save on overhead costs, such as inventory and cost per square foot, while still making it possible for their customers to touch, feel, try on and familiarize themselves with the brand and its products.

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Zaius

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Your data is likely fragmented across multiple systems, including your ecommerce platform, point-of-sales system, email marketing software, and paid ad platforms.

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Making The Retail Moments That Matter Most Positively Contagious

Retail TouchPoints

It is no surprise that shoppers are in search of effortless experiences that provide much-needed transparency and can save them time. And we all know that when experiences cut the friction out of the shopping equation, customers are more likely to come back for more.

Here’s What Your Customers Really Want For The Holidays: Better CX For X-Mas

Retail TouchPoints

You step into any store, and you’ll see customers busy browsing and buying — and it’s the same story online. When it comes to holiday shopping, you can’t take customers for granted. Yes, holiday sales are still important (and customers still expect them), but they aren’t everything.

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

In addition to the general trend toward digital commerce in customer behavior, the cIoT will redefine the future of commerce. New technologies are changing the way customers are buying, as well as what they’re expecting from brands.

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

In addition to the general trend toward digital commerce in customer behavior, the cIoT will redefine the future of commerce. New technologies are changing the way customers are buying, as well as what they’re expecting from brands.

24 Questions Every Retailer Should Be Able to Answer

Dynamic Action

To succeed in 2018, every retailer should be asking these questions around inventory, returns, marketing , warehousing, pricing and customers. With DynamicAction retail analytics , your team will be able to answer questions like these, as well as understand the interconnection of each data point and decision. On the web, we have the luxury of measuring what customers view and what customers abandon (put back on the shelf). Customers.

Is Foot Traffic Still Important to Omnichannel Retail?

OrderDynamics

With a variety of technology applications to uncover these routes, there is an opportunity to customize every journey to your every need. Or do you want a scenic route promising an enriching travel experience? Will the customer shop purely online?

The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. Get more flexibility and customization from your ecommerce platform.

A Business Intelligence Approach to AI Implementation in Ecommerce

BigCommerce

Whether it’s their usability, recommendations, or membership perks, Amazon wins because they do customer service right – and at scale. What many businesses don’t know, though, is that the secret to Amazon customer service success doesn’t have to mean an Amazon business size. Bad data.

Integrated eCommerce Systems: The 5 Technical Barriers You Need to Know About

Demac Media

Not every backend system is compatible with every core platform, and of course the integrations you need largely depends your size and business needs ( do you have a technology roadmap? ). You need a platform in place that can pull data in the way you want it. Is your data ready?

IRCE 2019 Day 2 Recap

ROI Revolution

IRCE 2019 Day 2 had a lot of great content on AI, personalization, and improving customer experiences. As the CEO & Founder of Framebridge, Susan Tynan has learned tons of lessons on how to deliver great, focused customer experiences. Identify data triggers.

Integrated eCommerce Systems: The 6 Technical Barriers You Need to Know About

Demac Media

Not every backend system is compatible with every core platform, and of course the integrations you need largely depends your size and business needs ( do you have a technology roadmap? ). How will you send your data? Has your data been sanitized/cleaned? Is your data ready? You need a platform in place that can pull data in the way you want it. It supports multiple data types (including the XML that SOAP uses). Data Sanitization.

The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Zaius

With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. Now, marketers have to own the entire customer experience, from the first interaction to true customer loyalty across platforms and devices. Data Scientist. As more advanced technology emerges, it’s become a larger part of the role to evaluate and choose the best possible marketing technology for your brand.

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THE MAGIC BEHIND CLICK AND EXPECT

PFS

Two key ingredients: Technology and data. The problem is that many retailers are saddled with highly fragmented, antiquated technology that is more Frankenstein than Harry Potter. And, the data – oh, the data. Data is collected on 17,000+ products. Immediacy.

DISRUPTION IN THE AGE OF AMAZON: 5 STEPS TO TAKE

PFS

Retailers and consumer brands can expect the pace of change to accelerate, driven by emerging technologies, evolving customer expectations, and the proliferation of data. Is there a more personalized service you can provide or a uniquely branded experience you can deliver?

What Do Your Buyers Love? Ask Them in a Customer Survey

Zaius

Do you know exactly what your customers like and don’t like? Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. This is exactly why you should survey your customers directly.

B2B ecommerce: four challenges to overcome

GetElastic

Having built customer relationships in-person or over the phone – all human interactions. Therefore, what B2B buyers have come to expect from sellers aren’t always a part of the buying experience when moving to digital.

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Why Retailers Are Missing The Mark With Shopper Experience (And How To Get It Right!)

Retail TouchPoints

By Rob Maille, CommerceCX As retailers look to improve the shopping experience for customers, a top priority is removing friction while delivering on quality. In the past, many brands thought this meant going mobile, but mobile doesn’t always level up the shopping experience.

Top Marketing Pet-Peeves To Avoid This Holiday Season

Retail TouchPoints

To ensure that they are embarking on a successful season, it is important to understand how an irrelevant or mistimed message can impact and even jeopardize a customer’s loyalty. Targeted messages to customers can be a make-or-break deal.

Ecommerce & the subscription economy

GetElastic

High customer churn. Customers don’t mind trying a subscription that’s “unique” or recommended by a friend, but they’re also quick to cancel if the experience falls short of expectations. Savvy subscription providers are heading off the downturn by creating multiple revenue streams (Birchbox recently opened a brick-and-mortar store), but ultimately it will boil down to delivering an exceptional value proposition and customer experience.

How an HVACR supplier increased their speed to market and online sales with a modern ecommerce platform

GetElastic

Along with its broad product inventory, the company offers superior customer service, technical advice, and training seminars to contractors around the nation. Improved online customer experience through enhanced information across channels.

The Top 10 Sessions to See at IRCE 2018

Zaius

But, with more than 130 sessions and more than 600 technology vendors, it can be difficult to pick out what you should see, what topics and trends will be most valuable to your ecommerce brand, and where you should focus. In this session, you can learn about the latest developments in social commerce, the technologies that underpin these advancements, and how you best take advantage of this to help improve your customer retention strategies, and expand your business.

How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

Retail TouchPoints

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

Emerging tech to meet B2B buyer expectations 

GetElastic

  In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver. B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

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38 Ecommerce Terms Every Marketer Needs to Know

Zaius

But whether you’re new to ecommerce, or just strapped for time, it’s important to keep track of all the latest technologies and terms everyone’s talking about, from search engine optimization to PPC to AdWords. We know the ecommerce world changes rapidly, and it can be tough to keep up.

6 Valuable Lessons from Etail East 2018

Zaius

Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. The Customer Is the Center of Everything. “We For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. Seamless Customer Experience Wins. It’s unique to your customer.”

7 Major Takeaways from Shoptalk 2018

Zaius

With their guidance, we hope you can stay on the cutting edge of new technologies, the latest trends, and the rapid evolution of consumer behaviors in ecommerce, retail, and B2C business. AI is here, but the experience is not amazing just yet. The best experiences are actually a hybrid: an automated flow at the start, but then a handover to a human when the questions become more complicated. Customer data creates seamless customer experiences.

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How Razorgator Increased AOV With Segmentation and Dynamic Content

Zaius

A customer’s average order value – or AOV – is a critical input to their eventual lifetime value. It goes without saying that the more your shopper spends per purchase, the more likely you are to make up the costs of acquiring that customer with an eventually high lifetime value.