ROI Revolution

NOVEMBER 1, 2021

At a time when Google is preparing to deprecate third-party cookies on Chrome and consumers are increasingly concerned about their personal data privacy, the ability to use high-quality first-party data will only become more crucial. Kroger’s customer loyalty program will be the source of the new marketplace.

Multi-channel 78

Multi-channel Consumer White Paper Marketing 78

ROI Revolution

DECEMBER 13, 2021

Walmart’s DSP will be the first full-stack DSP built on The Trade Desk, a leading global DSP solution that provides both first-party data and third-party data. Target doesn’t yet have its own DSP, but brands and retailers can connect their own DSP to Target’s customer data and advertise to segmented audiences. December 6.

Multi-channel 78

Multi-channel Consumer Marketing Channel 78

ROI Revolution

DECEMBER 6, 2021

At a time when Google is preparing to deprecate third-party cookies on Chrome and consumers are increasingly concerned about their personal data privacy, the ability to use high-quality first-party data will only become more crucial. Kroger’s customer loyalty program will be the source of the new marketplace.

Multi-channel 78

Multi-channel Consumer Marketing Shipping Costs 78