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What is First-Party Data and Why Focus on it in 2024

Smile.io

What is first-party data? First-party data is information collected directly from your customers or website visitors. This can happen on your website, through your app, or via channels like email, a loyalty program, and text/SMS. Real results with first-party data Let me list a few of the benefits for you.

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Power Ecommerce Growth with Lifecycle Marketing

Optimizely

The customer lifecycle is as varied and multifaceted as your customers themselves. Customers take a multi-step journey as they move from a brand new buyer to — hopefully — a loyal customer. It really all comes down to: Are they a long-term loyal customer? Or a brand new customer?

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The State of Ecommerce Customer Loyalty in 2023

Smile.io

Repeat Customer Rate 💡 Repeat Customer Rate is the proportion of orders from customers placing at least their second order with a store within the year. Repeat customer rate has increased or remained constant across industries in 2023, indicating increased customer retention.

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Metrilo Review (Mar 2021): Does This Software Warrant The Price Tag?

Ecommerce Platforms

It's designed to help ecommerce brands utilize historical data to retain customers and grow sustainably. Metrilo operates with the understanding that customer retention using their methods (more on this in a sec) boasts lower acquisition costs and better profit margins. Social channels. The Cons ??.

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Still on Magento 1? Time to Consider a Full-Service eCommerce Solution

ESW

It’s critical to protect your customers’ data, no matter what platform you choose. With Scalefast, your online store is also secured by a multi-redundant, access-restricted backend that is monitored around the clock by mobilized personnel. Performance: Magento 1 users have consistently complained about the platform’s slowness.

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5 Tips for Improving Your Omnichannel Customer Experience

Kibo

Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience. Today, that same merchant must enable a seamless shopping experience across multiple channels—mobile, tablet, laptop, print, in-store—or risk losing the sale or, what’s worse, the customer.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. How to accelerate revenue growth with customer reviews, loyalty, and referral programs.

eCommerce 197