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How Contextual Commerce Improves Customer Loyalty

Optimizely

That’s why contextual commerce is so important in B2C marketing. What is contextual commerce? Providing the kind of convenient and easy overall shopping experience that contextual commerce provides can be the major differentiator that ensures better loyalty. Invest in omnichannel commerce and payments.

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. An ecommerce platform is a software application that allows online businesses to manage their website, sales and operations.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

What is Ecommerce? Essentially, ecommerce (or electronic commerce) is the buying and selling of goods (or services) on the internet. From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers.

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The Ultimate Guide to Ecommerce Replatforming and Data Migration

BigCommerce

Your 3 options when it comes to ecommerce technology. But there are ones that will eliminate the need for you to migrate ever again –– and ones that will force this process time and time again. The 6 steps to an ecommerce re-platforming and migration. The 6 steps to an ecommerce re-platforming and migration.

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A Business Intelligence Approach to AI Implementation in Ecommerce

BigCommerce

Whether it’s their usability, recommendations, or membership perks, Amazon wins because they do customer service right – and at scale. What many businesses don’t know, though, is that the secret to Amazon customer service success doesn’t have to mean an Amazon business size. Amazon made AI its competitive advantage.

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