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How Contextual Commerce Improves Customer Loyalty

Optimizely

That’s why contextual commerce is so important in B2C marketing. What is contextual commerce? This requires an investment in omnichannel commerce and technologies to ensure that your brand can keep up with the preferences of your customers, no matter where they are shopping. Build your online brand.

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The Ultimate Guide to Ecommerce Replatforming and Data Migration

BigCommerce

There are 3 pain points that often forces brands to migrate to new technology – and all of them are signals that you should have done it much, much sooner. Your 3 options when it comes to ecommerce technology. Mobile Commerce: Specific design and funnel for mobile devices in the wake of mobile-first customer expectations.

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

Things to Consider When Choosing an Ecommerce Platform. Social media integration. Social commerce is getting more important by the day. Advertising to social media users is a must if you want to capture a massive and engaged audience. Does your product meta data include Open Graph Tags?

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Eddie Machaalani and Mitchell Harper co-founded BigCommerce in 2009 and introduced it that year as a 100% bootstrapped ecommerce storefront platform. Other ecommerce technology platform providers launched in the same era. Social media let’s consumers easily share products to buy online.

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A Business Intelligence Approach to AI Implementation in Ecommerce

BigCommerce

We can now collect and process petabytes of data and append mass-consumer purchase behavior to an individual’s purchase history to offer relevant and helpful product recommendations. Online retailers are finding clever ways to collect customer data in the forms of: Natural language (through voice, for example).

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