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Shopify POS Lite vs Shopify POS Pro – What’s the Difference?

Ecommerce Platforms

The debate of whether to use Shopify POS Lite vs Pro is a common one for companies planning on taking their Shopify website sales offline. Most people know Shopify is one of the most popular ecommerce website building tools on the market. The question is, what’s the difference between the Shopify POS Lite app, and it’s Pro alternative?

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. There are a wide range of digital marketing solutions for retail brands to gather dataPOS, interactive kiosks, loyalty programs and email marketing with QR codes, among others.

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The Complete QuickBooks POS Review 2021

Ecommerce Platforms

QuickBooks POS is a feature-packed Point of Sale system created by Intuit. Intuit primarily caters to small and medium-sized enterprises and so is the case with their QuickBooks POS product. So in this QuickBooks POS review, we'll have an in-depth look at this POS system's pros and cons, features, ease-of-use and lot’s more.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Digital Transformation Required Building Trust In Burton’s Data. Greater Emphasis On DTC Provides Deeper Customer Insights.

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Marketing Reset: How to Reach Customers Without Third-Party Cookies

Retail TouchPoints

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers.

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Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025

Retail TouchPoints

The retailer “will be removing physical media and updating our mobile, digital imaging, computing, tablets and smart home departments,” said Barry. “We Rather than bombarding our members with thousands of great member deals, we focus on the most relevant offers based on their preferences and observed member data.

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How to Sell Across Channels and In-Person with Shopify POS Go

Ecommerce Platforms

During the Shopify’s Winter ‘23 Edition , we learned about the release of a product called Shopify POS Go. Now, Shopify has always provided a POS for free to all of its users (and you have the option to upgrade to a premium version), so what’s the big deal about Shopify POS Go? What is Shopify POS Go? Quite bit, actually.

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