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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. An ecommerce platform is a software application that allows online businesses to manage their website, sales and operations.

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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

They watch for behaviors and collect demographic information, then address customers with relevant product offers and content as a salesperson would. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. Those personalizations won’t require intimate customer knowledge. Put the client first.

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