The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention
BigCommerce
MAY 1, 2018
According to a study by BARC , some benefits of using big data include: Making better strategic decisions (69%). Better understanding of customers (52%). Cost reductions (47%). As you scale, “getting geeky” about your data becomes more and more important. Customer service plays a huge role in ecommerce. Literally.
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