The Realities of Selling on Amazon: A Practical Guide for Founders
eCommerceFuel
APRIL 13, 2023
The latter involves shutting off ads entirely, with one big caveat: most of the people having success with this have a strong brand presence outside of Amazon, an already dominant product, or an extremely unique product that cannot be easily replicated. Compared to 37% who prefer FBM (Fulfillment by Merchant).
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