ROI Revolution

DECEMBER 7, 2021

Conversion modeling: The use of machine learning to quantify the impact of marketing efforts when a subset of conversions can’t be tied to ad interactions. According to 3P Qualitative Research Study on Conversion Modeling, 2x as many marketers prefer to use a combination of modeled plus observed data compared to observed data only.

Customer Data 78

Customer Data Presentation Improvements Management 78

ROI Revolution

DECEMBER 7, 2021

Conversion modeling: The use of machine learning to quantify the impact of marketing efforts when a subset of conversions can’t be tied to ad interactions. According to 3P Qualitative Research Study on Conversion Modeling, 2x as many marketers prefer to use a combination of modeled plus observed data compared to observed data only.

Customer Data 78

Customer Data Presentation Information Improvements 78

Kibo

MARCH 29, 2021

Email and search marketing followed. Recent studies show that only 28% of retailers offered the ability to “start the sale anywhere, finish the sale anywhere” via persistent shopping carts and other features. Deliver a true-to-brand customer experience without the burden of maintaining the technology infrastructure.

Merchant Services 118

Merchant Services Order Fulfillment Omnichannel Customer Experience 118

ROI Revolution

DECEMBER 2, 2021

Here are some stats from Cisco’s 2021 Privacy Benchmark Study that showcase how the pandemic has influenced new ways of approaching consumer privacy: 93% of organizations turned to their privacy teams to assist with their pandemic response in 2020. 65% express the need for more frequent communication with customers.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

AUGUST 5, 2021

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

JUNE 1, 2021

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JANUARY 5, 2022

Here are some stats from Cisco’s 2021 Privacy Benchmark Study that showcase how the pandemic has influenced new ways of approaching consumer privacy: 93% of organizations turned to their privacy teams to assist with their pandemic response in 2020. 65% express the need for more frequent communication with customers.

eCommerce 78

eCommerce Social Media Payments Payment Services 78