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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

You can segment by geography (using shipping addresses) to promote your sealing products to companies in southern and southwestern states with helpful content. Lastly, make sure that your personas are inspired by data. This isn’t a fiction-writing seminar. of the cart contents. Consider timelessness as well.

B2B 60
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The Goldilocks Method of Discounting

eCommerceFuel

So I talk about how to use your customer data to develop ROI-driven marketing campaigns. But again, the problem is that some retailers out there are discounting too much, they’ve got a high subsidy cost and other retailers don’t discount at all, and they’re missing out on an opportunity to retain their best customers.