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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

You can email buyers from Georgia in April and buyers from Oregon in June with product recommendations. If you want to get fancy with your data, you can set up weather alerts that trigger an email to buyers experiencing unusual hot, dry and windy conditions. Segmenting Sales Lead, Automate Content and Make Personalized Recommendations.

B2B 60
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The Goldilocks Method of Discounting

eCommerceFuel

So I talk about how to use your customer data to develop ROI-driven marketing campaigns. Drew : I just finished this book called “Daemon” and I highly recommend it, by a guy named Daniel Suarez. Andrew : Moz does not come and do seminars at the jail. Andrew : Very cool. Andrew : You don’t know.