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City Furniture Overhauls Ecommerce Approach to Create Highly Customized Shopper Journeys

Retail TouchPoints

To take its online presence to the next level and meet shoppers’ needs in the virtual world, CITY Furniture overhauled its ecommerce approach by building its own headless platform, designed to integrate with modular partner solutions as needed. All of this made us want to move away from the traditional, monolithic platform approach.”.

Payments 223
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City Furniture Overhauls Ecommerce Approach to Create Highly Customized Shopper Journeys

Retail TouchPoints

To take its online presence to the next level and meet shoppers’ needs in the virtual world, CITY Furniture overhauled its ecommerce approach by building its own headless platform, designed to integrate with modular partner solutions as needed. All of this made us want to move away from the traditional, monolithic platform approach.”.

Payments 132
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DISRUPTION IN THE AGE OF AMAZON: 5 STEPS TO TAKE

PFS

On the home front, more than half of the consumers surveyed by Opinion Research Corp. said they prefer a virtual view of how home furnishings and accessories fit in a home before they make a purchase, and a majority said they want mobile access to a floor map to locate products in stores. Know thy customer.