Remove Customer Experience Remove eCommerce Technology Remove Multichannel Remove Omnichannel
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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

As the company’s Senior Director and General Manager of Omnichannel, Sharon Gee has been at the center of the massive shifts taking place in ecommerce over the last year and a half. As a result, companies had to contemplate, ‘What is my omnichannel strategy? What does the ideal of omnichannel look like, in your opinion?

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DISRUPTION IN THE AGE OF AMAZON: 5 STEPS TO TAKE

PFS

Know thy customer. The challenge isn’t collecting data, it’s applying insights to create more personalized, targeted (and profitable) customer experiences. With an eye on leveraging your data, focus on how key personnel are incented and who “owns” the customer relationship. Data is everywhere and growing exponentially.

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8 Ecommerce ERP Integration Patterns & Data Orchestration Frameworks

BigCommerce

ERPs are essential in allowing retailers to offer multichannel experiences to their customers. They allow the retailer to have a single, comprehensive view of their customers , orders, inventory, etc. An ERP is the only sensible way to approach and sustain an omnichannel operation. The Aggregation Pattern.

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