2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement
Retail TouchPoints
JUNE 27, 2023
The campaign delivered an estimated 350,000 verified customer impressions, according to Vericast, and 85% of consumers who visited the custom landing page they were led to opted in to providing data. Indeed, customer experience considerations will be paramount for these kinds of in-store activations.
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