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2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement

Retail TouchPoints

The campaign delivered an estimated 350,000 verified customer impressions, according to Vericast, and 85% of consumers who visited the custom landing page they were led to opted in to providing data. Indeed, customer experience considerations will be paramount for these kinds of in-store activations.

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How Mobility Can Connect Retailers From The Sales Floor To The Warehouse

RTP blog

You see it in the form of a mobile POS device in the hands of a sales associate. Mobile POS systems allow store associates to offer better customer service, while tablets and other devices can offer inventory management and shipping updates from anywhere. The Changing Landscape Of Mobile Mobility is everywhere.

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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

We sat down with design visionary Jean-Pierre Lacroix, President and Founder of Shikatani Lacroix Design , to discuss the emerging need for humanizing the digital experience. Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction.