To Experience the Future of Retail, You’ll Want to Go to the Store
Retail TouchPoints
JANUARY 25, 2023
Most customers prefer to see a product in person before they make a buying decision, especially if the product is expensive, technical, or has multiple options. Forrester and Shopify found that more than half (54.5%) of holiday 2022 shoppers planned to visit brick-and-mortar stores for this reason.
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