Remove Customer Loyalty Remove Multi-channel Remove Outdoor Remove PPC
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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Kissmetrics

What About CAC Per Marketing Channel? Knowing the CAC for each of your marketing channels is what most marketers want to know. If you know which channels have the lowest CAC, you know where to double down on your marketing spend. The only issue is that it can be difficult to know what channel is responsible for which customers.

Customer 350
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. This strategic move helped boost customer loyalty and incentivize repeat purchases.

eCommerce 417