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Getting Started with Behavioral Email Marketing

Kissmetrics

DECEMBER 11, 2022

Think of this as something that’s bringing the above benefits together, helping companies increase ecommerce sales by simply using behavioral triggers via email, sometimes with automation. You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item.

Marketing 275
Marketing Customer Retention White Paper Download 275
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What is First-Party Data and Why Focus on it in 2024

Smile.io

NOVEMBER 14, 2023

That translates to a lower LTV (lifetime value) and often a rise in CAC (customer acquisition cost) – something we all want to sidestep, am I right? First-party data is information collected directly from your customers or website visitors. Here is the ultimate guide to setting up a Shopify loyalty program.

Customer Retention 46
Customer Retention Shopify White Paper Multi-channel 46
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