How Puma is Using AI-Powered Styling to ‘Brainstorm’ with its Customers — and Increase AOV
Retail TouchPoints
MARCH 13, 2023
Much like an article that doesn’t live up to its catchy headline, Rohan Deuskar describes inspiration clickbait as compelling shopping content (most often visual) that ends up driving a user into a disappointing, bland ecommerce experience. The smartest retailers see this not as an ecommerce feature, but a brand strategy ,” said Deuskar.
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