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The Goldilocks Method of Discounting

eCommerceFuel

Drew also talks about how to run promotions without reducing the value of your brand and why it’s crucial to strike a balance – find a Goldilocks zone – between discounts and full-priced sales. Bill Bain, the founder of Bain Consulting has said, “Your best new customers are your existing customers.”

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How To Increase Sales By Square Foot

Korona

These KPIs provide concrete data highlighting which areas need improvement. From marketing to merchandising, there are a number of strategies and tactics you can use to help improve your retail sales per square foot of your store. Using KPIs like this helps businesses decide where an effort is needed to improve.