Ship-to-Store Breaks Down the Barrier Between Physical and eCommerce Retail
ESW
MARCH 26, 2019
The major lesson from ship-to-store for any eCommerce brand is that multichannel touchpoints and fulfillment are king. Customers want flexibility, personalization and options. For some digitally native brands that are quick on the growth train, it can mean moving into a physical space after dominating the eCommerce space.
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