article thumbnail

The Case for Extreme Personalization

GetElastic

The silos mean that sales, billing and fulfillment staff can’t readily access a clear, unified picture of each individual customer. The ebook Extreme Personalization: Merchandising in an Omnichannel World describes seven new merchandising practices across all four “p’s” of marketing: product, place, price and promotion.

article thumbnail

Unified Commerce: Glitter, Gold, Or Empty Promise

OrderDynamics

It is essential to interact with potential customers across multiple media channels through the purchasing cycle and into the check-out. Build a map of customer data. This will help create the brand relationship, and will help assist in customer retention. Uniting A Customer With Their Purchased Product Via An Order.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Omnichannel retailers Kohl’s and Nordstrom Inc. Omnichannel retailers Kohl’s and Nordstrom Inc. SMBs in the telecommunications, professional services, and life science industries are feeling the least negative impact from COVID-19. Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019. 5/21 update.

eCommerce 148
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Omnichannel retailers Kohl’s and Nordstrom Inc. SMBs in the telecommunications, professional services, and life science industries are feeling the least negative impact from COVID-19. With quick delivery a central part of Amazon’s competitive advantage, fixing these times is essential for customer retention. 5/21 update.

eCommerce 197
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

Omnichannel will also continue to be key as consumers increasingly rely on a blend of online and offline shopping experiences. Reaching your customers wherever they are, though easier said than done, will be the name of the game and the way that brands will win out against their competitors. of all retail sales. 5/21 update.

article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

Omnichannel retailers Kohl’s and Nordstrom Inc. SMBs in the telecommunications, professional services, and life science industries are feeling the least negative impact from COVID-19. With quick delivery a central part of Amazon’s competitive advantage, fixing these times is essential for customer retention. 5/21 update.

eCommerce 158
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

Omnichannel retailers Kohl’s and Nordstrom Inc. SMBs in the telecommunications, professional services, and life science industries are feeling the least negative impact from COVID-19. With quick delivery a central part of Amazon’s competitive advantage, fixing these times is essential for customer retention. 5/21 update.

eCommerce 148