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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

Using the data at their fingertips, retailers can capture a more in-depth view of customers’ lives, allowing them to better understand their wants and needs — and ultimately use that picture to create a service experience that incorporates both technology and humans. We really believe that technology should help, not replace.

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Answered: The 5 top questions every European retailer has about first-party data

365 Retail

In a data-saturated world, the pathway to uncovering valuable insights hinges on the strategic utilisation of first-party data. From grasping customer preferences to executing finely-tuned campaigns, first-party data stands as a transformative force in reshaping how brands better connect with their customers.

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The Dos and Don’ts of First-Party Data for European Retailers

365 Retail

Turning first-party data into useful insights is challenging. But with more pressure than ever to hit revenue goals, European retailers must find smarter ways to acquire new customers. Build a unified view that includes online and offline purchases, social media interactions and requests for customer care.

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Programmatic Advertising Trends, Stats, & News [October 2021]

ROI Revolution

Programmatic can help you reach customers along their entire path to purchase and drive more valuable conversions. It’s no wonder that marketers are putting more than 50% of their media budget into programmatic advertising. CVS: The CVS Media Exchange (CMX) launched just last year. Web tracking as we know it is going away.

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Programmatic Advertising Trends, Stats, & News [November 2021]

ROI Revolution

Programmatic can help you reach customers along their entire path to purchase and drive more valuable conversions. It’s no wonder that marketers are putting more than 50% of their media budget into programmatic advertising. Kroger’s customer loyalty program will be the source of the new marketplace. billion in 2020.

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Programmatic Advertising Trends, Stats, & News

ROI Revolution

Programmatic can help you reach customers along their entire path to purchase and drive more valuable conversions. It’s no wonder that marketers are putting more than 50% of their media budget into programmatic advertising. Kroger’s customer loyalty program will be the source of the new marketplace. December 6.

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Programmatic Advertising Trends, Stats, & News [December 2021]

ROI Revolution

Programmatic can help you reach customers along their entire path to purchase and drive more valuable conversions. It’s no wonder that marketers are putting more than 50% of their media budget into programmatic advertising. Kroger’s customer loyalty program will be the source of the new marketplace. billion in 2020.