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Getting Started with Behavioral Email Marketing

Kissmetrics

Send Emails Based On Customer Actions. You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. Remember, with behavioral email marketing , it’s the customer at the wheel — not you. Why is that? The Reward Email.

Marketing 275
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What is First-Party Data and Why Focus on it in 2024

Smile.io

  Welcome, and thanks for joining us because your journey here mirrors your customer's experience with your products and ultimately purchases. Without first-party data and server-side tracking, you might be losing potential loyal customers. What is first-party data?

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The Importance of Pairing Analytics with Engagement

Kissmetrics

I can see how many users clicked on this link or bought that product and ultimately converted into paying customers — isn’t that a form of engagement?”. They tell us that the customer clicked on this, or bought that, but they don’t tell us anything about the customer experience that we’re all so keen to improve upon.