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8 Things Beauty Brands Should Consider When Selecting a Warehouse and Shipping Provider

ESW

The warehouse inventory management system should provide visibility into how long a product has been on the shelf and prioritise the distribution of product according to expiration date. Brands cannot afford to lose inventory to inadequate management. Smart inventory tracking helps prevent waste and maximises margin.

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The Case for Extreme Personalization

GetElastic

Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Extreme personalization comes down to one simple reality: customers expect your company to know who they are — no matter what method or touchpoint they are using.