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February 2020 Marketing News Recap

ROI Revolution

Over the next three years, they intend to close 125 of their least productive stores and restructure those that remain. Consumers are growing increasingly comfortable with shopping online, so it is no surprise that department stores need to adjust their strategy. The 2020 Ecommerce Paid Search Report. billion in 2019.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Jewelry, lodging, and department stores saw the biggest yearly sales growth compared to the other sectors measured in Mastercard’s SpendingPulse Report. But with pandemic restrictions subsiding and in-store shopping making a return, will consumers’ preference for digital continue? increase over 2019. Ecommerce was up 8.3%

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). In August 2020, a similar 57% of executives expected the global economy to improve over the following six months, but more executives (29%) expected it to worsen. Pre-pandemic projects put search ad spending at 14.4%

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

In-store sales were up nearly 43% over Black Friday 2020, with department stores up 86.4%. Jewelry, lodging, and department stores saw the biggest yearly sales growth compared to the other sectors measured in Mastercard’s SpendingPulse Report. When it comes to large retailers and department stores, 58.2%

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2021]

ROI Revolution

Pre-pandemic projects put search ad spending at 14.4% As of October 2020, search ad spending is expected to see much slower growth, reaching $59.22B compared to $55.90B in 2019. This is an improvement from the search ad spending projected in June 2020, when it was expected to decline to $54.37B. 10/7 update. 9/9 update.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

month-over-month in April while department stores saw 68.2% In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2020]

ROI Revolution

28% say they will continue to shop mostly online after the pandemic, with 39% saying they will shop both online and in-store , 24% saying they “can’t wait” to shop in-store, and 10% not sure. 64% of shoppers surveyed want mobile and contactless pickup options, with 79% saying contactless store pickup is very important.

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