ROI Revolution

JANUARY 5, 2021

eMarketer projects that US retail ecommerce sales will grow to $843.15 While this isn’t as pronounced of an increase as we saw in 2020 from 2019 ($600.1B), marketers and executives should note that these are levels of ecommerce that experts didn’t expect we would reach until 2024. billion in 2021 (up from $794.5B December 31 update.

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ROI Revolution

NOVEMBER 4, 2020

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). Retail sales, however, continue to decline, down 3.9%

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ROI Revolution

JULY 1, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. After surging nearly 34% in 2020 due to the pandemic, ecommerce retail sales are expected to grow a more modest 13.7% Total retail sales will reach a record $5.86 trillion this year. June 17 update.

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ROI Revolution

JUNE 1, 2021

As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. More shoppers have also been using their smartphone to pay for products in-store for the first time. Marketing to consumers in a post-pandemic world. Mobile retail commerce sales grew 31.5%

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ROI Revolution

SEPTEMBER 9, 2020

department stores may not survive the pandemic. Will the pandemic be the end of department stores? Department stores have held strong to their fashion and apparel categories, but with apparel sales in a free fall across the board, many department stores are hurting as a result of COVID-19.

eCommerce 147

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ROI Revolution

MAY 6, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. After the most online-centric year since the dawn of digital marketing, the digital triopoly (Amazon, Google, & Facebook) has shifted in some notable ways.

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ROI Revolution

JANUARY 5, 2022

Business being good isn’t always a good thing. Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Retail ecommerce has nearly doubled since the coronavirus pandemic started.

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ROI Revolution

APRIL 8, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024. Paid search + the pandemic.

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ROI Revolution

NOVEMBER 4, 2021

Last year, shoppers 1) were more frivolous about their discretionary spend than usual and 2) shopped online more than in stores much more than usual. As a result, retailers had less of a need for their shipping containers, and the containers were put away and saved for later. US retail ecommerce revenue was just $285.9

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ROI Revolution

OCTOBER 7, 2021

By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. By 2023, it’s expected that B2B brands and retailers will spend upwards of $14.5 Every industry has undoubtedly been impacted by the COVID-19 pandemic – but the apparel and retail industry has felt some of the biggest shockwaves.

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ROI Revolution

SEPTEMBER 2, 2021

The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. Computers and consumer electronics represent 22% of all retail ecommerce sales. How apparel retailers & brands have responded to the pandemic. Omnichannel retailers Kohl’s and Nordstrom Inc. YoY growth.

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ROI Revolution

FEBRUARY 2, 2021

Don’t miss our guide to Replatforming Your Website: Avoid Marketing Pitfalls. With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. 70% of mobile marketers say the pandemic has strengthened their promotional efforts ( Liftoff ). January 26 update.

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