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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

An ecommerce platform is a software application that allows online businesses to manage their website, sales and operations. SaaS (Software as a Service). SaaS ecommerce platforms remove much of the complexity from running an online business because instead of managing the software yourself. Let’s dive in.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Your website and shopping cart. A web store is an essential channel for all kinds of retailers, primarily because it lets you customize and personalize the shopping experience. Similarly, fulfillment options such as Amazon FBA, drop shipping, and third-party logistics (3PLs) help accelerate growth.