How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey
Retail TouchPoints
MAY 4, 2021
FullStory will tell you that your problem is in navigation or in the shopping cart, but also what are surfacing as revenue opportunities. The solution also helps FTD prioritize its activities: “Say there are 50 ‘bad’ things happening on a website; which ones will you tackle? The ones affecting your conversion rate or CX.
Let's personalize your content