Where Do Brands And Retailers Stand In The New Era Of Commerce?
RTP blog
MAY 12, 2017
The omnichannel consumer is tech-savvy and looking for unique shopping experiences. With technologies like mobile payments, chatbots and apps, retailers and brands alike are able to reach consumers directly, whether it’s through point-of-sale systems or transactional programs on social media, like Instagram’s ‘Shop Now’ button.
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