Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023
365 Retail
FEBRUARY 10, 2023
In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. The research polled 300 decision makers with a responsibility for sales or marketing and found a surprisingly high number are utilising additional channels alongside Amazon.
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