The Power of Popup Design: 6 Rules to 10X Your Subscription Rate, and an App to Do It for You
BigCommerce
MAY 30, 2017
Another business tried using a popup to capture email signups and saw a 10x increase in subscription rate. Email prompts purchases at 3 times the rate of social media. 72% of people prefer to receive promotional content through email (compared to 17% who prefer social media).
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