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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

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How We Helped Skreened Achieve 360% ROAS on Their Google Shopping Campaigns

Inflow Insights

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

In fact, growth projections estimate that by 2022, ecommerce revenues will exceed $638 billion in the U.S. Globally, ecommerce growth projections are also on an upward trajectory: They show that retail sales may exceed $4.058 trillion by as soon as 2020. of total retail sales. Business-to-Business (B2B).

eCommerce 417
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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Small Business Saturday. Content + Commerce Integration. Niche PPC Strategies. Influencer Marketing & Social Media Engagement.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Retail sales as a whole still saw significant yearly growth on Black Friday according to data from Mastercard SpendingPulse. As a result, retailers had less of a need for their shipping containers, and the containers were put away and saved for later. How COVID-19 has transformed ecommerce. growth this year. million by 2022.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

Ecommerce impacts to expect from the pandemic in 2022. Retail ecommerce has nearly doubled since the coronavirus pandemic started. This year, US ecommerce sales will surpass $1 trillion for the first time ever. Retail as a whole saw tremendous growth last year. Ecommerce sales are projected to grow 15.9%

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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2021]

ROI Revolution

As a result, retailers had less of a need for their shipping containers, and the containers were put away and saved for later. But this year, consumer demand for products surged earlier than expected – and retailers and container companies weren’t prepared. How COVID-19 has transformed ecommerce. growth this year.