Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
That’s what B2B ecommerce segmentation and personalization attempt to mimic. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. Tie Indicators to Insights. Consider timelessness as well.
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