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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. Not only do those attributes tell me something about the person, I can use marketing tools to identify and target them on the web, social media, and in apps. While segmentation addresses groups, personalization addresses individuals.

B2B 60
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The cart or the SaaS platform manages PCI compliance for the brand, as well as checkout best practices, and pulls on APIs or EDIs to sync with other decoupled solutions to ensure brand data is updated across the board. Social media integration. Social commerce is getting more important by the day. Don’t miss a post.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

In recent years, Rent the Runway has expanded into subscription plans, pregnancy goods and more. Start with a subscription model, and take it from there. Innovation in Intimates: Leveraging AI and Social Commerce to Fuel Digital Growth. They’ve also spurred hundreds of competitors. What to Know Before You Go.

Workshop 419