Mon.Nov 01, 2021

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What is HIPAA Compliance?

GetElastic

HIPAA, formally known as the Health Insurance Portability and Accountability Act of 1996, is a federal law created to protect sensitive patient health information from being disclosed without the patient’s consent or knowledge.

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Programmatic Advertising Trends, Stats, & News [November 2021]

ROI Revolution

At a time when Google is preparing to deprecate third-party cookies on Chrome and consumers are increasingly concerned about their personal data privacy, the ability to use high-quality first-party data will only become more crucial. Kroger’s customer loyalty program will be the source of the new marketplace. on a scale of 1-5.

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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.