Tue.Nov 10, 2020

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Kerel Cooper talks to eMarketer about the beauty of newsletters

Liveintent

What do grocery delivery, online shopping, remote work, and email newsletters have in common? The fourth one might surprise you, but how many newsletters have you read today alone? And newsletters deliver benefits to customers, publishers, and brands alike. Newsletters offer unique customer engagement.

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How to Write Emails That Actually Drive Results

Kissmetrics

Email newsletters specifically have the highest reported positive experience by consumers in a recent survey. These are typically newsletters, but not always. Sending email newsletters and emails based on triggered actions can increase conversions, build trust, and lead to a healthy ROI.